Principles of The Catching Point Transformation ™

  1. Over one hundred million people are estimated to be on a diet in the United States at any given time, with each of those making 4 to 5 attempts to lose weight each year - translating to approximately 2.5 billion dollars spent failing weight loss programs. (1-3)
  2. The Catching Point Transformation Program is founded on several well established principles of obesity medicine and bariatric intervention that have been proven effective when implemented together. (3-14)
    • Briefly:
      1. Something is better than nothing (15)
        • The American Heart Association, Centers for Disease Control, and the American College of Cardiology (among others) categorically agree that "progress, not perfection" should be our goal.
        • Time and time again the pursuit of perfection leads to failure. Inability to keep a predetermined schedule leads to the all – or – nothing decision to "quit your diet."
        • Patients and the public should strive to accumulate as much change as possible in the long run. That is, successful weight loss will come for the person that is persistent about accumulating 15 workouts or 15 healthy meals or 15 recoveries in total, rather than necessarily in a specified amount of time (ie, 10 pounds in 10 days).
      2. Flexibility is associated with success (2, 16, 17)
        • Rigid structure leads to failure. People cannot follow generalized day by day schedules for a host of reasons: the body rebels, life gets in the way, motivation wanes, etc.
        • Weight Watchers is endorsed by many medical groups, and has been successful largely because of the implantation of flexibility to obtain the long term goal. The Catching Point Transformation introduces a method by which users can enjoy the same control while staying on track with regard to fitness, recovery, and diet.
      3. Recovery is essential for actual body change to take place (12, 13, 18-21)
        • Successful people in the fitness space attend to recovery
        • Obese individuals do not have the exercise capacity to significantly affect calorie balance
        • Exercise in this group should be utilized to induce adaption so that:
          1. Individuals will improve, in a kinetic fashion, their ability to burn absolute calories
          2. The body will initiate neural signals from the periphery to the brain resulting in cortical (brain) reconstruction (change) that will ease the burden of exercise
      4. The concepts of self-monitoring, stimulus control, specific nutritional choices, motivational interviewing, and physical activity are proven effective in weight loss (14, 22-25)
        • The combination of these techniques, introduced in a piecemeal, "digestible" fashion for the non-medical professional, may accelerate users through the stages of change toward long term effect by teaching them to apply these principles in their own lives
      5. The hunger hormone system can be bypassed and appetite can be changed (5, 9-11, 14)
        • A complex system of hunger hormones exist that drives human beings to eat in order to survive
        • This system is responsible for the intense hunger pangs, fatigue, and motivation "zap" that follows the onset of calorie restriction and new exercise
        • This system can be modified through careful (intentional) activity and supplemented recovery to keep patients and the public on track
  3. Managing weight loss using these principles means gaining momentum and turning the corner, reaching what we've called the Catching Point. Transforming through the Catching Point is a new approach founded in science - and the process is enjoyable.
  4. The Catching Point Transformation team is comprised of a combination of dedicated medical, scientific, exercise, and software engineering experts motivated to design a program specifically tailored to manage individual hunger hormone responses through exploitation of retrograde neuroplasticity (changing the brain's perception of diet and exercise by doing specific exercises and supplementing specific recoveries).
  5. The Catching Point Transformation program is designed for use by obesity medicine specialists as part of a comprehensive treatment approach, but will also be made available to the public in order to combat fad diet failures and improve the health of people.
  6. The Catching Point Transformation is unique because it is dynamic – it changes with your body’s feedback and absorbs your ups and downs to keep you on track.


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